Retaining Customer Satisfaction

Restoring and retaining the customer satisfaction after customer service failure is a very significant factor for the ascend of a company. A customer relationship in this context is very important. Keeping in mind the customer retention focus one organisation should always keep a track of complaints that are received from the customers which will in turn help to recover the faults and provide a better customer service. The complaints should be viewed as critical marketing research for improvement. It should be made sure that the organisation tries to make as much possible to increase the customer commitment and trust.