A Human Touch for Profit

The successful sale of a product depends largely on the customer service the company provides. It is the duty and responsibility of the company to see to it that the consumer receives his money’s worth, that the product is delivered to him on time and safely. After sale services are as important as during sale service. Customer service is not simply restricted to making profit for the company but it is about building and maintaining a healthy relationship with customers and see to it that the consumer is completely satisfied. This creates goodwill for the company and works wonders to attract more consumers. If a company provides quality product but customer services are not good, it loses out to the company whose products are qualitatively not as high but provides excellent customer support and service. It is all about making the consumer feel good and happy by good human relations.